We provide a comprehensive analytics solution as a service for measuring and benchmarking the performance of sales and live marketing activities, trade shows, and retail spaces. Explore the various use cases depending on your business.
We are convinced that important decisions regarding the effectiveness of offline marketing activities and physical touchpoints should be based on consistent data rather than gut feeling.
Livealytics provides IoT and analytics as a service for retail, live-marketing, smart building and smart city.
The solution is easy to deploy and manage, captures various footfall metrics, and provides relevant analytics, benchmarks, KPIs, and recommendations.
How can you benefit?
Making live marketing activities measurable provides many different benefits to companies that use our analytics services. Some of the most important benefits of footfall analytics are:
Tracking how many people enter a store or event location provides companies with an overview of the total number of visitors
Measuring the performance of their marketing activitiescan help them to identify how many people were reached with a specific marketing activity or whether a marketing campaign they implemented had an impact.
Companies can get data to compare the performance of their activities over time or acrossseparate locations, and are provided with data to analyse their A/B testing by comparing the change in various different KPIs.
Gathering data on their customer’s movements in a location (e.g., with flow path analysis or heatmaps) allows companies to optimize their layout/marketing strategy in order to better target their customers.
Promotes smarter staffing
Companies get insights (e.g. peak times) into how they can improve theirstaff planning.
Providing solutions for
MICE industry & venue managers
Organisers of exhibitions, conventions and meetings